Postponement in New Product Introduction
摘要
Agility has now been a main research topic in the l it erature. There is much written on agility mainly focusing on manufacturing p rocess and strategic processes. However, we argue that new product introduction should call for agility as well due to uncertainty about technological advances and customers' demand. A technological superiority alone may not guarantee succe ss for new product introduction. We focus on the role of postponement for two ma in processes in new product introduction: new product ...
引用本文（GB/T 7714）
Biao, Yang, Neil, 等. Postponement in New Product Introduction[J]. 厦门大学学报：自然科学版, 2002.
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