A General Domain Name Appraisal Model
摘要
Domain names are labels for the Internet presence of organization. Despite the importance of domain names in contemporary economics, academia rarely discusses how to evaluate a domain name. Analyzing relevant literature and several related practices, we propose a general domain name appraisal model in this paper. The findings and proposals of this study may lay a theoretical foundation for further empirical studies.
引用本文(GB/T 7714)
Jih‐Hsin Tang, Min Chu Hsu, Ting Hu, 等. A General Domain Name Appraisal Model[J]. 網際網路技術學刊, 2014.
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