善與「俄」：俄烏戰爭中澤倫斯基推文言說框架與戰爭傳播策略研究
摘要
<p>本研究從框架理論與敘事分析出發，探討俄烏戰爭中烏克蘭總統澤倫斯基於官方推特（Twitter）公開推文的主題及其言說策略。資料蒐集時間為2022 年2 月24 日至11 月13 日，總計447 則推文。經隱含狄利克雷分布（Latent Dirichlet Allocation，簡稱LDA）主題模型分析後發現，澤倫斯基推文的主題框架可分為：1. 人道主義迫害、2. 援助與抵制、3. 與烏克蘭同一陣線。進一步檢視其敘事架構後發現澤倫斯基在善惡歸納、道德評價和行動方案等面向，彰顯戰爭歸因與烏克蘭國家／人民價值，並且表達烏國訴求和利益，更藉由「口號」連結其目的與主題框架，進而爭取國際輿論支持。</p> <p>&nbsp;</p><p>This study employed framing theory and narrative analysis to explore the themes and discourse strategies of the Ukrainian President Zelenskyy&rsquo;s public tweets on his official Twitter account during the Russia-Ukraine War. The data was collected from February 24th to November 13th, 2022, with a total of 447 tweets. After employing the Latent Dirichlet Allocation (LDA) topic modeling analysis, the study found that the thematic framework of Zelenskyy&rsquo;s tweets can be categorized into three main topics: 1. humanitarian persecution, 2. aid and boycott, and 3. solidarity with Ukraine. Upon further examination of the narrative structure, the study found that Zelenskyy emphasized war attribution and Ukrainian national/people&rsquo;s values in terms of good vs. evil induction, moral evaluation, and action plans. In addition, Zelenskyy expressed Ukrainian demands and interests while connecting his purpose and thematic framework with &ldquo;slogans&rdquo; to gain support from the international community.</p> <p>&nbsp;</p>