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客户关系管理对于人力资源管理转型的探讨——以建信人寿保险有限公司为例

司祺 王

2021财经与管理Engineering被引 6开放获取

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摘要

Based on the connotation and relationship between human resource management and customer relationship and management, this paper analyzes the guiding role of customer relationship management in the process of human resource management transformation, and takes CCB Life Insurance Co., Ltd. as an example to analyze its current situation and some existing problems in human resource management, from the perspective of customer relationship management, it gives relevant suggestions and measures for its human resource management.

引用本文(GB/T 7714)

司祺 王. 客户关系管理对于人力资源管理转型的探讨——以建信人寿保险有限公司为例[J]. 财经与管理, 2021.

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DOI:https://doi.org/10.26549/cjygl.v5i4.7103

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