基于大数据背景下中国台州乡村产品营销策划——以中国黄岩区南城街道贡橘为例
摘要
With the development of information technology, big data analysis has become an indispensable part in the marketing of agricultural products. Taking Huangyan Gongju in Taizhou, China as an example, by integrating culture into the product Gongju, this paper endows the product with new connotation, promotes the construction of O2O e-commerce platform by using big data platform, and creates a consumption mode of online drainage and offline experience, so as to promote the popularity of Gongju and promote rural development at the same time.
引用本文（GB/T 7714）
敏 胡. 基于大数据背景下中国台州乡村产品营销策划——以中国黄岩区南城街道贡橘为例[J]. 财经与管理, 2021.
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