The Effect of Regulatory Focus on Conformity Behavior
摘要
This article examines the influence of regulatory focus on conformity. Three experimental situations are developed to examine the effect. Experiment 1 reveals that regulatory focus influences conformity, with the effect being more obvious under a prevention-focused condition, in which people conform more strongly with others, than under a promotion-focused condition. In Experiment 2, the effect of regulatory focus on conformity is mediated by informational influences and normative influences. The results of Experiment 3 show that under a high cognitive load, the effect of regulatory focus on conformity disappears.
引用本文（GB/T 7714）
Yin‐Hui Cheng, Danny Tengti Kao, Shih‐Chieh Chuang, 等. The Effect of Regulatory Focus on Conformity Behavior[J]. 臺大管理論叢, 2013.
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