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Postponement in Mass Customization: A Literature Review

王海军马士华周晓

2003东华大学学报:英文版Business, Management and Accounting被引 2

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摘要

Mass customization (MC) is emerging as a competitive advantage of firms with the intensified competition and economic globalization.As a key feature of MC,postponement strategy postpones activities in the supply chain until customer orders are received.This article provides a review of the literature on postponement from perspectives of research content and methodology.Taking postponement as a supply chain concept,this article specifically reclassifies the postponement applications according to the positioning of the customer order decoupling point (CODP) in the supply chain.Future directions for postponement research are also suggested in this article.

引用本文(GB/T 7714)

王海军, 马士华, 周晓. Postponement in Mass Customization: A Literature Review[J]. 东华大学学报:英文版, 2003.

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