Determinants of Individual Creativity and Innovative Behavior in Organizations
摘要
While the capability of an organization to become more creative must start at the individual level of creativity but it shouldn’t stop at that level ignoring the important component of creativity which will occur at the organizational level. This study is conducted to gain a better understanding of the factors influencing organizational creativity and to determine the relative influence of individual personality characteristics and organizational characteristics on individual innovative behavior. Moreover this study also explores the direct and indirect casual pathways between the organizational culture and leadership style on the organizational creativity and individual innovative behavior. This research assumes that individual innovative behavior is related to organizational creativity and the work environment. Structured and appropriate methodologies were used in order to find the most influential factors that are significant and the maximum correlation between the constructs. Statistical test were employed to analyze the data gathered includes multiple regression analysis, canonical correlation analysis, cluster analysis and MANOVA. From this empirical study, we found that the organizational culture characteristics are positively and significantly associated with organizational creativity, particularly open communication and, in terms of individual experimentation it is autonomy. Additionally, higher levels of transformational leadership result in higher levels of organizational creativity. On examining individual level personality factors no direct relationship between employee personality and organizational creativity are found. Though a strong relationship is found between the personality traits to innovative behavior for the openness to experience personality factor.