On the Everyday Life Information Behavior of LOHAS Consumers: A Perspective of Lifestyle
摘要
With the aim of finding a correlation between lifestyle and information behavior, the everyday information behaviors of LOHAS (Lifestyles of Health and Sustainability) consumers were investigated in this study. Fifteen participants were invited to accomplish the LOHAS lifestyle scale to determine their identities as LOHAS consumers. Thereafter, semi-structural in-depth interviews were conducted. This study also analyzed the manifestations of the lifestyles of LOHAS consumers, as well as the factors influencing their lifestyles and their everyday life information behaviors. It was found that there are two kinds of possible dialectical relationships between lifestyle and information behavior: ambivalent and parallel relationships. In addition, it was found that the concept of lifestyle is a worthy research orientation in investigating the information behavior of people in consumption societies, which echoes Mafffesoli's empathetic viewpoint on forming a community based on Savolainen's ELIS mode. In practice, emotion is important in the research orientation of information behavior, and there is a great business opportunity in the LOHAS market. The results of this study are helpful both for market investigations and for making marketing strategies in some relevant industries.