體驗行銷、顧客滿意度、顧客忠誠度關係之實證研究－產品涉入之中介與干擾效果
摘要
The study focuses on the relationship among experiential marketing, customer satisfation, and customer loyalty. The study investigates the moderating and mediating effect of product involvement. The SEM approach is used to investigate the causal relationships between the above constructs. The conclusions of this research are summarized as follows: (1) Experiential marketing has significant positive influence on customer satisfation. (2) Customer satisfation has significant positive influence on product involvement. (3) Product involvement has significant positive influence on customer loyalty. (4) Involvement as a moderator was not supported.
引用本文（GB/T 7714）
魏文欽, 洪富雄. 體驗行銷、顧客滿意度、顧客忠誠度關係之實證研究－產品涉入之中介與干擾效果[J]. 未知来源, 2010.
引文网络
本站仅收录题录与摘要供学习参考，全文版权归属出版方；如有侵权请联系我们删除。