Discourse Analysis of Commercial Advertising Language
摘要
There have been many researches on advertising language;however, few of them are conducted in the framework of discourse analysis and take insights from sociolinguistics. In this paper I will analyze commercial advertising language, consumer ads in particular, beyond the traditional way of description, but go a step further-to interpret advertising and focus more attention on the reflective and constitutive functions of commercial advertising language.
引用本文（GB/T 7714）
杜瑞杰. Discourse Analysis of Commercial Advertising Language[J]. 科技信息, 2011.
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