企業社會責任和足球：分類，分析和評估企業社會責任倡議實施的英國和西班牙的職業足球俱樂部
摘要
The global diffusion and the wide reach of sport events and competitions have converted sport organizations in prominent members of the global communities. Moreover they have transcended the sport borders and become huge companies themselves, sport industry have become a globalize and profitable business, where sports organizations deals with millions in concepts like merchandising, TV rights, salaries, player trades, and sponsoring. Sport organizations, in this information society, are publicly very exposed and it acts and deeds are always broadly broadcasted and have media repercussions all over the word. CSR initiatives carried out by the sport organizations include among many activities: athlete volunteerism, educational initiatives, philanthropic/charitable donations, community development, community initiatives, fan appreciation, health-related initiatives, and community-based environmental programs. Some of these activities are non monetary and some are represent funds spending for the clubs like philanthropy and charitable initiatives. Monetary actions are normally executed by clubs foundations created with this purpose. The methodology used in this research consists in Qualitative content analysis conducted on wide ranging review of secondary sources and internal football clubs and football organization with the aim of qualitative data reduction and sense-making effort in an attempts to identify core consistencies and meanings. This study revises and analyses professional papers and articles about CSR, and more specifically about CSR in the sport world and in football. After developing a framework for our study, the next step consists of gathering data and information about the CSR programs carried out by the English Premier League and the Spanish La Liga clubs and to classify the data according to our study framework. A final analysis identified patterns, trends and made a comparison between the two countries. The data of this article will be secondary da