以行銷方法導入六標準差之研究-以某TFT-LCD平面顯示器製造公司為例
摘要
[Abstract] Currently, there are many corporations zealously introducing Six Sigma- a business transformation program. Initially, they often build the infrastructure and framework foundation with the help of a Six Sigma consulting company for a successful implementation. Most literatures discuss Six Sigma planning, practice and execution with focuses on the improvement projects and methodologies from the view of executive leaders or top management or put emphasis on the critical factors which drive a successful Six Sigma implementation in a corporation. Few of the existing literatures detail the problems and difficulties encountered during implementation from the view of a Six Sigma steering committee or team of a corporation. This study describes how a Six Sigma steering team to rethink and reposition its role and Six Sigma deployment plan under the constraints on resources and repulsion or obstacles from internal customers during a Six Sigma implementation. After conferring the related literatures and summarizing the differences between Six Sigma implementation and marketing strategies, we found that the strategic marketing planning process including STP analysis, customer behavior for understanding customers and product portfolio can be integrated into and used on the planning on Six Sigma implementation and deployment. Last, Six Sigma implementation is a corporation culture transformation. Communicating the reasons of Six Sigma with all employees leads to a successful Six Sigma implementation. Through communication to have the consensus and the consensus generates the power. Accordingly, the combination of marketing and change management might be a research direction to a successful Six Sigma implementation for a Six Sigma steering team.