地市级电视台农业栏目的叙事策略与晶牌建设－以信阳电视台《淮上行》栏目为例
摘要
The TV station in the prefecture-level city is a special one which is set to serve the local residents, including citizens and peasants in the precinct of the prefecture-level city. Comparing with CCTV or provincial level satellite television, the TV station in the prefecture-level city is confronted with many limitations such as the scale, efficiency and the area its signal can coverd, however, as a local TV station, the agriculture TV programs in the TV station of the prefecture-level city are more fit for the local peole. Producing valuable agriculture TV program is not only the task the party and the government delegated to the TV station, but also audience's active demands. This article take the TV program Huai Shang Xing as an example to analyse the experiences and shortcomings of the TV station in the prefecture-level city's agriculture TV programs, and try to provide reasonable advices.